As a marketing guy, and as a consumer, I keep an eye on what is fed to us by the press, by advertisers, by the government, and by others. Sometimes it is humorous, harmless, and just plain ridiculous. Sometimes, not so much.
Here’s a food term that food companies are flat out lying to us about and is another example of our illustrious government letting us down:
The Food and Drug Administration (FDA) refuses to officially define ‘natural’ for some reason. (Laziness or corruption come to mind as typical reasons for government inaction).
So they are letting the food manufacturers run rampant with this term. And the food companies are having a hey day fooling consumers into believing their manipulated products are natural products.
Here is one example. More to come. Stay alert, consumer!
This one isn’t horrible, but you still need to be alert so you don’t believe 7UP is 100% natural.
A little while back, they were calling 7UP ‘All Natural’ but fortunately a private class-action lawsuit got them to change their wording to the following:
“The crisp, clean taste of 7UP delivers more of the natural lemon-lime flavor you love. With no caffeine and 100% natural flavors, 7UP is always refreshing.”
Now take a look at their ingredient list. You tell me if their flavors are 100% natural. (For instance, would it taste the same without the high fructose corn syrup?) (And believe me, plenty of food companies have been trying to call that ‘natural’ too.)
7UP, SODA INGREDIENTS: Carbonated Water, High Fructose Corn Syrup and/or Sugar, Citric Acid, Natural Lemon and Lime Flavors, Sodium Citrate, Calcium Disodium EDTA (to Protect Flavor).
I heard a pretty good definition of natural — anything that comes from the ground and does not contain preservatives or food coloring. I don’t think it covers everything, but it’s a pretty good start.
And by the way, about 1/3 of people believe organic and ‘natural’ mean the same thing. They don’t.