In marketing, all too often we’re not intelligently testing.
Sometimes you can do well without it, but unlikely.
You need to get a control: an ad, a sales letter, a postcard, whatever; that
works for you reliably that is acceptable to you that you can use for long
period of time. Then you test one variable at a time to try to improve its
performance. If you change more than one thing, you don’t know what worked and
The reason very few people do this is because they’re not aware of it, or it’s too painful. But if you are concerned with maximum profit then you must do it.
Always remember that small things can make a difference!
A small headline change, a photograph, a phone number, etc.
You never know if you don’t keep testing!
I can help!
Call me for a free phone discussion.
Most businesses leave a lot of money on the table by not offering something additional. This is often called upselling. Probably the most common place you see this is at fast food restaurants where they try to sell you large fries instead of the small fries.
Are you offering ‘large fries’ to your customers?
I just billed a client $300.00 for finding the solution to a problem that took me less than half an hour. The bill should have been $30.00.
How can this be you ask?
Well, if you have ever called for computer tech support you probably know the answer — incompetence and/or lackluster attitudes on the part of the phone support technician.
My client even knew what the problem was and asked her tech support phone guy to check it and he refused! He said it wouldn’t do any good to check that.
He gave up and his advice was to call the computer manufacturer for tech support or buy a new computer. BUY A NEW COMPUTER!!! To fix a software problem that they just installed.
Why was my bill so high? Because she wanted me to stay and talk to the tech people who installed the software. (It was an anti-virus/firewall solution provided by her internet access provider which disabled her internet access). It took them four(!) technicians doing remote access and over 4 hours(!) to fix the problem. And my client wanted me to stay so that those techs couldn’t try to pull the wool over her eyes again. (And it’s a good thing I stayed as it turns out.)
Of course my bill is going straight from her to the service provider. We’ll see how that works out…
The moral of this story, is if it just doesn’t seem right, call back and talk to a supervisor and ask them if the solution you’ve been offered is proper. Maybe you’ll get lucky and get somebody smarter, or somebody who cares more, on the phone.
Or call me when you’ve just had enough of those people who just make you want to ______________ fill in your own blank.
The man behind Firefox says we should be on the lookout for a mobile browser that will provide an “entirely different experience” from Web navigation on a desktop. At the All Things D: Dive Into Mobile conference in New York today, Mozilla CEO Gary Kovacs said, “We haven’t done a great job [on mobile browsing]. I’m expecting someone will do a Apple on the whole browsing experience.”
I have a hard time deciding sometimes.
But spending four hours like the story below is why I can solve problems for clients in ten minutes. ‘Cuz I’ve been there, done that…
I just spent about four hours trying to find out why my widget drop down menus and my main drop down menus in this WordPress site (in the maintenance area that you, the reader don’t see), don’t work any more. After hours and hours of restoring backed up databases and searching the internet and WordPress help sites, and experimenting with what little I know about php programming, and the controversy I’ve been following on the internet about the security problems with Java, I finally put it all together!
Another problem solved, and now I can dazzle you with another solution in 10 minutes and make you think I’m a genius with such fast and simple troubleshooting